By January 1, 2017 Read More →

MAMAView Looking to the Future

MAMA-looking to the future.
by Middagh Goodwin

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How many of you have made New Year’s resolutions? How many of you plan on keeping them? We are looking to the future of our local music and art scene and we want to help you all develop and grow.

Over the last few weeks, we have been looking over the MAMAnees from this last year to see what little things they could do to make a bigger impact. What we have seen is that it is not a lack of talent or effort that is holding most of our artists back. It is not even the lack of local venues. Two things seem to be the case time and again.

Most of our local performers do not have any merchandise and most of those who do, have no online store for fans to buy what they have to offer. These are both easy fixes, but are necessary for the artists and our music scene as a whole to do more than survive, for it to Thrive.

Social media is expanding like the universe after the big bang. How do you as an entertainer keep up with it all and give the best online experience and grow your fanbase? Well, every entertainer today should have at least Facebook, Twitter, Instagram and a Youtube channel. Make sure your content is easy to find and control your message. Keep your events updated and post regularly. If you don’t have your own website at least set up a Bandcamp page. The more you do the better position you will be in to advance to the next level.

You do not need to break the bank to have something to sell to your fans. Buttons, stickers and patches are all inexpensive ways to promote. If you do not have the money to go into the studio, we suggest giving a few bucks to the sound guy to record your show off the board. This way you have something for your fans to listen to, share with their friends, and more important something to help you book more gigs.

So take the time to put your promotional engine in order; link your social networks together. Make sure people can find you not just online but when you performing live. Work on having not just merchandise at your shows but online (remember people are paying to advertise you).

One more thing, email mamarecords209@gmail with your name, genre, email, phone and url. We want to have all your info in a database so we can help you when we can.

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About the Author:

Middagh Goodwin LIVES Music. He has been booking and promoting Music, Art and Comedy for years in the Central Valley. He ran the award winning Plea for Peace Center in Stockton for 5 Years and has booked bands from A-Z. Middagh is beginning 2016 with a new position at the Gallo Center for the Arts and celebrating Beat Happy! Music's 30th Anniversary. Read the MAMAView every month and a the Needle Drop 52 Records 52 Weeks.