Author Archive: Chris Murphy

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.

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WalkofFameView

WalkofFameView

Walk of Fame View By Chris Murphy Modesto USA is famous around the world as the Home of American Graffiti and the Home of George Lucas. We celebrate this history during Graffiti Summer and all year long. The Modesto Historic Cruise route is where it all happened. This is a 25 marker walking tour on […]

Community Radio is Almost Here

Community Radio is Almost Here

KCBP 95.5 FM Community Radio is almost here! By JAMES COSTELLO The good news: our nonprofit, community radio station should be on the air by the August 12 deadline. The bad news: we won’t be broadcasting at full-power. What gives? Our application for a use permit is currently in the Stanislaus County Planning Department for […]

ChefView – Smoky’s is Better than Ever!

ChefView – Smoky’s is Better than Ever!

Chef View – Smoky’s is Back and Better than Ever By Chris Murphy It is always great to reunite with an old friend. In Modesto, there are some legendary traditions and some of our restaurants bring back great memories. One in particular is Smoky’s. Dean Brenner opened the original Smokey’s in the early 60’s located […]

BarView – The Summer South Side

BarView – The Summer South Side

BarView By Chris Murphy Graffiti Summer is here and the key word for our summer cocktails is refreshing. I always find gin refreshing and this DoGood Cocktail from Divine Swine is just the ticket. When the day gets warm, something that has a nice lime taste with just a touch of sweetness is in order. […]

Missing Penny White

Missing Penny White

Graffiti Summer is always synonymous with the Sensations. We miss Penny Gail White and their regular performances at the Cruise Parade. Debbie, Claudia and Shelly are stars and continue to be the voice of Graffiti Summer

MoBandView – Opening Night June 7

MoBandView – Opening Night June 7

MoBand Opening Night June 7th By Chris Murphy A big brass band, in a bandshell, in a park, with food, drink, wine, and fun sounds like the perfect evening. Add to this 3,000 of your best friends, blankets, and picnic baskets and you have a hall of fame slice of Americana, or Modestocana as we […]

Graffiti Summer Schedule

Graffiti Summer Schedule

2018 Graffiti Summer Where were you in ’62? There is so much to experience in Modesto USA when we celebrate the years made famous by American Graffiti. There are so many experiences unique to Modesto, like the A&W Friday Elvis Karaoke, the American Graffiti Festival Car Show and Cruise Parade, the Legends of the Cruise […]

Legends of the Cruise 2018 – Ecurie Awol Car Club

Legends of the Cruise 2018 – Ecurie Awol Car Club

Legends of the Cruise 2018 Walk of Fame By Chris Murphy People need to know our fantastic story. In 2012, we created and established the Modesto Legends of the Cruise Walk of Fame. This was important in many ways. First, when talking to George Lucas, he refers to himself as a storyteller. With that in […]

The Big View – Where Were You in ’62?

The Big View – Where Were You in ’62?

The BigView – Where were you in ’62? By Chris Murphy Cars, Dating, Cruising and Music. This was living. For Modesto USA, this is one of the most fun parts of our history. No video games, limited TV, a single radio station and a desire to hang out and downtown Modesto was the place to […]

Legends of the Cruise 2018 – Allen Grant

Legends of the Cruise 2018 – Allen Grant

Allen Grant By Chris Murphy Downey High School 1958 There are some people that are larger than life. Modesto’s connection to the movie American Graffiti has certainly made that case. One of the cool things is that the characters that were created in the film could be so many people in our community and those […]

By May 27, 2018 Read More →
Legends of the Cruise 2018 – Roy Farriester

Legends of the Cruise 2018 – Roy Farriester

Roy Farriester By Pete Hischier, Chris Murphy & Farriester family There is a part of Roy Farriester in most Modesto street rods. For decades, Farriester Auto Wreckers was the hangout. The car guys and clubs used to pick and pull the parts to rebuild their cars. Roy lived most of his life in Modesto. From […]

By May 27, 2018 Read More →
FilmView – Billy Boy Coming to the State

FilmView – Billy Boy Coming to the State

FilmView By Chris Murphy Modesto’s Robert Ulrich has a new film coming to the big screen. “Billy Boy” will be opening in ten cities across the USA and Modesto is one of them. Co-produced with his son Cooper Ulrich and Blake and Michael Jenner, the film follows a young boy named Billy Forsetti, played by […]

By May 27, 2018 Read More →
Interview – Legend of the Cruise 2018 – Don Wood

Interview – Legend of the Cruise 2018 – Don Wood

InterView – Legend of the Cruise and Grand Marshal Don Wood By Chris Murphy Car Shows don’t happen all by themselves. These are put on by dedicated people that care about their cause and want to promote it and Modesto is known for great car shows. This exactly describes Don Wood, the North Modesto Kiwanis […]

GreetingsView – Happy Graffiti Summer

GreetingsView – Happy Graffiti Summer

Greetings Friends, First things first. Happy Anniversary to my amazing wife Becky as we celebrate 33 years! Modesto USA is really something special during Graffiti Summer. The sounds of the street rods, the Music in the Plaza, MoBand in the park, the shiny chrome, people filling the patios of restaurants, the cars lined up at […]

By May 27, 2018 Read More →
Authentic Modesto for the Future

Authentic Modesto for the Future

This is a Modestination Proclamation and a roadmap for the future. “Be who you are and it will show the way…” Chris Murphy 2016 Oh yeah, pretty epic quote right? Branding is a very simple process. What is a brand? Why do we do it? What does it mean? It is quite simple really. Branding […]

By May 14, 2018 Read More →