By September 3, 2016 0 Comments Read More →

BigView Architecture Festival

The BigView
Fashion and Architecture Collide in Modesto
By Chris Murphy

This is ModestoView’s first venture into the fashionista-modernism-architecture collision that will happen in Modesto USA this month. From our absolutely faaaabulous Vogue-style cover to the day by day activities that well tease us into diving in to a new awareness of architecture and fashion, we will embrace the style, the fun and the function and see how fashion and architecture collide in our community. We are lucky to have design leaders in our community that keep us looking backward, forward and ever upward. Depeche Mode every where.

Modesto Architecture Design
Architecture is one of the most interesting things. It is everywhere you look, every thing you see is architecture. Walk into a hotel lobby and you have a feeling, see a building you don’t like and it still sees something in you. The difference between architecture and fashion is that fashion can come back, but once architecture is gone, it’s gone. We wait to save things until it is too late. We need to care now, about buildings that are here now and create the awareness in our community so we make this a priority. We lost many of the classic buildings like the Cote D’Oro or the Hotel Covell.

10th St still has some of the old classic buildings. Modesto is home to some of the best examples of mid-century modernism, there is a Frank Lloyd Wright home in Modesto and the classic bungalow with the porch is a Modesto specialty. The best thing to do is to notice the little things. Keep your eyes open, look at the details, get your camera or sketch pad and stop of a second and notice the difference.

So starting September 15th we can open our eyes to the design world around us with the opening night reception at the Tinker Tank on J St.

Friday night is Architecture Film night at the State Theatre. You don’t want to miss this global tour of design excellence. Saturday will be a Family Architecture and Kids workshop and guided tours of the downtown design district.

Sunday there will be many self guided tours, and a special guided tour of the McHenry Mansion.

In our ongoing effort to keep the celebration of our architecture in focus, we are staring a new feature called Can You Find It! ModestoView will be giving a $25 gift certificate to a Modesto restaurant if you can find. We will post an eagle eye detail and if you are the first to take your own picture of it, #modestoview on Instagram and we will hook you up! If you find it we will feed you. Here is our first example. Happy looking.



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About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.