Rockin’ Holiday Thanks


By Chris Murphy

Yay, Rockin’ Holiday 2021was a big success!
Thanks to all that made Rockin Holiday 2021 a Rockin’ success and make it better every year. Despite our challenges, we delivered a lot of magic to the Modesto holiday season and put a lot of smiles on kids’ faces with our Rockin’ North Pole, Rockin’ Santa and the Rockin’ Elves. Families enjoyed the Rockin’ Snow and Rockin’ Music in the Plaza with special amazing Rockin’ Tree light shows. We even had a Rockin’ Hanukah celebration!

It takes an amazing team to bring Rockin’ Holiday to Modesto each season and we could not do this without the amazing teamwork of our supporters and sponsors. Working together, we are creating new spaces, events and activities that make Modesto vibrant and interesting. We delivered on our mission to create a classic Modesto winter wonderland FREE to all that visit and encouraging people to come to Downtown Modesto.

Thank you Nick Crockett and the Sierra Pacific Warehouse Group, our ModestoView Crew, the City Of Modesto, and Collins Electrical Company for the amazing support and creativity over all these years.

There is a big crew that makes each night come to life and huge thanks to our Rockin Sponsors: Visit Modesto, Ralston’s Goat, Fuzio Universal Bistro, Rodin Ranch, T-Cups, Graffiti Dogs, Brenden Theatres Modesto 18, the Patch Crew, Gary Nelson Law, Ceres Pipe and Steel, Beard Land / Dillon Olvera Family, Modesto Area Music Association – MAMA, for the amazing support that makes things real.

Thank you to the amazing Matt Paine, our electrical tree wizard and our Rockin’ Santas Mike Allsup and Steve Waldron and our Rockin’ North Pole production team and sound crews and the bands that played. Thank you Mike Allsup & Steve Waldron, North Pole production team Jennifer Allsup, Eli Allsup, Krista Lyons, Zoey Freitas and Zillah Bradley, Jon Camp, Christian and Zach Boyatt, Darian Deanda and the amazing sound skills of Mark Oseau and Ray Ray Sheen, Ashley Weaver and the Modesto City Staff that made it possible to do this in 10th St Plaza.

Rockin’ Holiday will be back on December 2, 2022 for the Rockin’ Tree Lighting and then the City of Modesto Celebration of Lights and Rockin Gala on December 3. Stay tuned for some more great 10th St Plaza events and surprises this year! It is a great place for our community to gather. Thank you Modesto.
Check out www.facebook.com/rockinholiday to see photos from this fun event.

Posted in: news

About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.