By September 3, 2016 Read More →

BigView Fashion Week Modesto

The BigView
Fashion and Architecture Collide in Modesto
By Chris Murphy

This is ModestoView’s first venture into the fashionista-modernism-architecture collision that will happen in Modesto USA this month. From our absolutely faaaabulous Vogue-style cover to the day by day activities that well tease us into diving in to a new awareness of architecture and fashion, we will embrace the style, the fun and the function and see how fasion and architecture collide in our community.

Reggie Rucker, one of Modesto’s fashion, style and marketing leaders has brought the community together to celebrate out own local style and build party week around it with fashion shows, films, outings and more. Fashion does not have to be expensive, or too exclusive, and it can be really fun to see how you can think differently about style. Whether thrift store or high fashion couture, there is really something everyone can enjoy. The 2016 Fashion Week is a great start and we hope this builds each year. ModestoView is proud to be one of the sponsors of this year’s event and we hope it really catches on and we see a cool new style council all over Modesto. Watch out for the fashion police.

Reggie had a vision to “create an event from a desire to not only raise the fashion/beauty consciousness of the 209, but to eradicate what we believe is the crippling root issue – the “I have these big dreams but I’m stuck in the Central Valley so they won’t happen for me here,” mentality”.

Here is what you can expect on this 1st Annual Modesto Fashion week:

Wednesday, September 14th, Fashion on Film.
The State Theatre will screen Funny Face; This 1957 classic film features Fred Astaire as a fashion photographer who finds a model in bookish Jo Stockton (Audrey Hepburn). Following the film will be a mixer in the lobby to look ahead to rest of the week’s events. The movie begins at 7pm. Tickets are $8.

Thursday, September 15th The Art of Fashion will be on display, as art galleries and boutique shops will showcase the interdependent relationship of art and fashion during this special edition of the 3rd Thursday Art Walk in Downtown Modesto. Featured locations will be The Chartreuse Muse and Mistlin Gallery. The event runs from 5-9pm and is free to the public.

Friday, September 16th is the Color Your Canvas fashion show at The Century in Downtown Modesto. This event will feature boutique apparel and jewelry designers that reflect the spirit of Modesto and our fashion week. Modesto Fashion Week started as a challenge to embrace the opportunity that is inherent in a vacuum. Where there is nothing, there is the potential for everything. We’ll use Fashion to highlight the truth that the most masterful of works began with a blank canvas. The event runs from 7-10pm and tickets start at $50.

Saturday, September 17th is the Modesto Style beauty and fashion forum. Whether interested in a career in fashion or just curious about the people behind the trends, attendees will get an inside look at the fashion industry from the curators and creators of today’s styles. These professionals will share their stories and answer questions in intimate settings of 10-20 people. A panel luncheon will start the day from 11am-1pm. Breakout sessions will continue thereafter until 6pm featuring professional models, photographers, stylist, designers, hair & makeup artists, and more at Greens on Tenth. Tickets start at $25.

Sunday, September 18th will be the finale of Modesto Fashion Week as we invite the community to Ralston’s Goat in Downtown Modesto for a Mixer Over Mimosas. Attendees will have the opportunity to reconnect and network around the ideas and conversations started during the week, as well as make plans to continue the mission of Modesto Fashion Week into 2017. The mixer will be held from 11am-2pm and is open to the public.

Fashion Do’s and Don’ts
Are fashion rules tried, true and firm? We don’t think they are so we asked our cover model
Lauren Schmidt and Mikaela Adams what their fashion do’s and don’ts are.

Do make a statement adding accessories such as jewelry, scarves, hats and belts.
Do mix and match textures and colors but be sure to not flirt with the boundaries by going over board.
Do add layers to make an outfit go from simple to chic.

Don’t retire your white clothing after Labor Day.
Don’t be afraid to make your own rules, fashion has no boundaries.
Don’t follow trends, create them.

From Mikaela Adams
Fashion Don’ts
Don’t copy trends!
Don’t leave the house without taking one accessory off. Less is always more.
Don’t take fashion too seriously. It’s meant to be fun!

Fashion Do’s:
Invest is classic wardrobe staples they will never go out of style.
Find what works for YOU and own it.
Invest in a tailor!! This is your secret weapon to your clothes fitting and looking flawless
Every woman should have a red lipstick in their arsenal. This will dress up any outfit.

Dapper Tips
Yes, friends one of the most dapper things you can wear is a an hand tied bow tie. Sure you can get by with a clip on but in these days, a real version is the real deal. There are so many cool bow ties out there and we want to help our readers get over the fear of adopting this cool fashion accessory.

Here are the steps to a dapper new you.



About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.