GreetingsView – Happy July


“Greetings Modesto Fans:
ModestoView is dedicated to all of you that have ever done something or wish to do something.
To every one of you that has strapped on a guitar and played, written a song, laid some paint down on canvas, taken a picture of your friends at prom, ordered a latte at a coffee shop, purchased a CD from a local band, posted a restaurant review, cleaned up litter on a busy corner, gone out clubbing, invited someone from out of town to see a concert, bought a table at a fundraiser, sponsored a seat at a performing art center or paid attention to a city council meeting or any other thing that got you off the couch and into the exciting frey that we call the greater Modesto area, this is for you. If you like to do things or wish to do things, ModestoView is for you”.

This how we started the very first issue of ModestoView Magazine back in 2006. The amazing thing, it is still exactly the same way we are doing things now. Our mission from the day we first started this crazy project back in late 1997 installing our webcams up has been to “Serve Civic Pride Daily”

Here we are 10 years later, dishing up heaping helpings of Modesto Area Civic Pride. If you want to feel good about Modesto, encourage someone to live here, brighten your day, turn to ModestoView. Available 24/7 without a prescription.

We are all about the local, the good and the tasty and this month, the very patriotic! You will meet some of our friends from the Do Good Distillery this month and they have teamed up with us to help you discover the treat of locally made spirits in bars all over Modesto. We are pretty sure founding father Benjamin Franklin, who created the Silence Dogood letters would agree that the crafty of spirits is good for the body and soul. I am sure he would be happy with the Do Good crew. Not only have they created great local Rum, Whiskey and Gin, they have helped create a new industry and economy here in Modesto with the passage of the Type 74 Craft Distillery License that will open the door for hundreds of craft distilleries across the state.
This has been a fantastic summer and the rest of the season is amazing. Modesto is so cool in that we all feel like family in so many ways, especially around 4th of July. The neighborhood parties, the BBQs, festivals, fireworks and especially the 142nd Annual Modesto 4th of July Parade presented by the Modesto Kiwanis are special. I am so very honored to be the Grand Marshal of the parade this year and invite you all to come on out. Look for my Sierra Pacific teammates in our new SPWG /ModestoView Pirate Ship. These are fun times.

We are at a crossroads Modesto. We have lost X Fest and we have lost the Fat Cat. We are hoping that the new occupants support live music. As the music makers and music fans gathered at Fat Cat on June 24, we all wondered what the future holds. But what we do know is that we have so many talented musicians in many genres, what we also know is that live music is a very important part of our cultural well being. Live music, performing arts, and the fine arts are a crucial part of economic development. They are an important part of cultural diversity and vibrancy. Bottom line, live music draws creative people, new business, and attracts the young professionals that are critical to our future success. It is not just entertainment, it is a renewable economic generator.

So my friends, support the places in town that support live music, make sure our civic officials make live music a priority and raise your voice so that we attract the brightest, the best and the most creative. We are all living local, supporting our local businesses, (like the amazing businesses that advertiser here in ModestoView making it possible for you to read this for free) and we are the people that will truly make Modesto USA, A Classic American City.

Tell me what you like and what you don’t like about ModestoView so we can fine tune and make it better. See you around town.


Chris Murphy
Founder & Publisher – ModestoView<>



Posted in: news

About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.