By September 28, 2020 Read More →

MAMAView: Making Music Making Art

MAMAView: Making Music Making Art
By Middagh Goodwin
 
All the rules have been thrown out in 2020 due to the Worldwide Pandemic that is Covid-19. The game continues to change sometimes daily.
As of October 1st Facebook warns that bands Livestreaming or posting videos may have their pages deleted. This is a huge blow since it is one of the only ways bands can have a direct connection with their audience. Of course, as of now bands can continue to Livestream on Instagram and go live on Youtube, but for many, those platforms present their own pitfalls. There is no date for music to come flooding back like it once was, with gigs in the 209  happening every day of the week and sometimes we had too many choices on the weekend. 
Local artists can no longer expect to sell thousands of copies of a new release, let alone hundreds. With no concerts to reach their target audience, pressing a CD or record is out of the question. Beat Happy! Music and Creature’s Eye Recordings are rolling with the proverbial punches and are releasing super limited lathe cut clear polycarbonate artisan 7″. The first two being released are Dr Rocket and the Moonpatrol “Skamunist” EP and The Flowers debut 7″ are already ordered with a release scheduled for the end of October. Each is limited to 25 hand-numbered with the covers being hand-drawn or stamped. Creating something unique and collectable for the fans above and beyond the music. At the time of writing this, the Flowers 7″ is sold out, and only 8 copies of the Dr Rocket Ep are still available at $20 postage paid, PayPal beathappybooking@gmail.com or Venmo beathappymusic@aol.com. Look for new releases from both labels in the coming months.
Now more than ever, to survive and possibly thrive you have to think outside the box with how and what you are doing. Offer your fans something unique and different, if you are a heavy band maybe record acoustic versions of some of your songs, create limited edition t-shirts or other merchandise. Halloween and Christmas are coming up, why not offer personalized greeting cards with exclusive downloads? Don’t wait until things are back to normal, normal is a long time off. Interact with and possibly grow your fanbase, give them a reason to continue to follow you during the pandemic, so they will be there when things open back up.
If you have new recording make sure you email WAV file or mp3s to me at mamarecords209@gmail.com for consideration to be played on MAMA Radio every Monday night at 5 pm on KCBP 95.5 FM. 
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About the Author:

Middagh Goodwin LIVES Music. He has been booking and promoting Music, Art and Comedy for years in the Central Valley. He ran the award winning Plea for Peace Center in Stockton for 5 Years and has booked bands from A-Z. Middagh is beginning 2016 with a new position at the Gallo Center for the Arts and celebrating Beat Happy! Music's 30th Anniversary. Read the MAMAView every month and a the Needle Drop 52 Records 52 Weeks.