By September 6, 2020 Read More →

The Wine Cooler Revolution

The Wine Cooler Revolution
By Middagh Goodwin
 
Wine Coolers were all the rage in the 80’s and were created right here in the Central Valley. Basically a sangria packaged in a 12 oz bottle.  The original was California Cooler founded in 1976 by Lodi High School friends  Michael Crete and R. Stuart Bewley and by 1985 when they sold the company was selling 12.5 million cases a year. At its peak, Cal Cooler was the second-largest winery in the world next to Gallo. E&J Gallo Winery came out with their own line Bartles & Jaymes in 1981. By 1987 just a decade from the first bottles sold the wine cooler market would drop 98%.  One thing is for sure if you grew up in the 80s regardless if you were at a dance club, a bar or at an orchard party, you drank yourself a wine cooler or two. For those that this is making nostalgic you can still buy coolers in the wild. 

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About the Author:

Middagh Goodwin LIVES Music. He has been booking and promoting Music, Art and Comedy for years in the Central Valley. He ran the award winning Plea for Peace Center in Stockton for 5 Years and has booked bands from A-Z. Middagh is beginning 2016 with a new position at the Gallo Center for the Arts and celebrating Beat Happy! Music's 30th Anniversary. Read the MAMAView every month and a the Needle Drop 52 Records 52 Weeks.