By December 4, 2017 Read More →

Rockin’ Holiday Thanks You!

Rockin Holiday Thanks You!
By Chris Murphy

This wonderful community effort to bring back the retro day’s of holidays past and connect them to our future would not be possible with out the gracious, creative and dedicated sponsors to bring these crazy ideas to life.   Thanks to these amazing local business that believe that living in Modesto is about teamwork and positive experiences.   This is why we live here and this is why we should all be shopping local here and visiting these companies.   Take a sec to read this list and use them whenever possible.

Thank you to Sierra Pacific Warehouse Group for taking the lead and the installation team. Thank you Modesto Downtown Improvement District & Young Nancy for being the glue and the spirit of Downtown Modesto. MODESTO TOYOTA as you all are amazing to help bring holiday happiness. Brian Friend & Laser Voodoo, your skills and creativity make this special. Collins Electrical Company helps make the electrical magic come alive and keeps us safe.

We have some very special Rockin Sponsors this year that helped us up our game, Ceres Pipe & Metal is the core of Rockin Tree, Downtown Modesto Partnership for championing vibrance, Bob Fores and Fores Macko A Professional Law Corporation for seeing the vision (go Bears) Prime Shine for helping make this season shiny and bright, Brian Kline and the Patch Crew for the solid footing. Thank you Michael Moradian and Peace of Mind Pest Control and Home Inspection for believing in us, Roberts Auto Sales for always seeing the great events sparkle, the Modesto Confidential and Management Association for recognizing how this makes our city better. @Sammy D and Trieste Jakubicek Dounglomchan for your amazing cheerleading, Brenden Theatres Modesto 18 for being our home base and snow center and being “literally” the beacon of Downtown.

Fuzio Universal Bistro and Ralston’s Goat are two local restaurants that go above and beyond and you should try them and the Modesto Police Officers Association as they know a vibrant and busy downtown brings safety and to the Modesto Area Music Association – MAMA for connecting community and music, Jennifer Allsup for managing the crew, & Visit Modesto for making things happen and finally to the City of Modesto – City Hall Ashley Weaver Laurie Evans Smith for allowing a group of citizens to team up and create a downtown winter wonderland. This is truly a special project and our deepest gratitude to you all. See you at 7:30 the opening after the parade and please support these amazing local companies that care about making Modesto better. You are all very appreciated. Thank you – Chris Murphy

We hope to see you all out at Modesto’s Rockin’ Holiday in 10th St Plaza.

Thanks to our Presenting Sponsors who helped get this project started
Rockin’ Holiday Presenting Sponsors


Sierra Pacific Warehouse Group

Modesto Toyota

Modesto Downtown Improvement District

Laser Voodoo


Thank you to all of our Rockin’ Sponsors that bring Rockin’ Holidays to life.

Brenden Theatres

City of Modesto

Collins Electric Company

Ceres Pipe and Steel –

Downtown Modesto Partnership

Fores and Macko Law Firm

Modesto Area Music Association

Modesto Confidential Management Association

Modesto Police Officers Association

Peace of Mind Pest Control


Prime Shine

Ralston’s Goat

Fuzio Universal Bistro

Roberts Auto Sales

Sammy D and T Real Estate

Visit Modesto


Rockin Tree Shows Nightly – 6 pm – 11 pm

Rockin Holiday Live

Rockin Santa, Rockin’ Snow, Rockin’ Northpole, Rockin Live Music.   Thursdays, Fridays and Saturdays 6-9 pm Dec 2 – Dec 23



About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.