Author Archive: Chris Murphy

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.

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Greetings  – Virtual Graffiti Summer

Greetings – Virtual Graffiti Summer

Greetings friends, Well what a long strange trip it’s been. As I write this, the hair salons have just opened, the restaurants opened last week and you hear those little bits of life start coming back to our community. What is the new normal? No one knows, we haven’t done this before. One thing I […]

ModestoView is Back in Downtown

ModestoView is Back in Downtown

Go Downtown Modesto ModestoView is back downtown! Once again, we are partnered up with our friend John Black and ModestoView is moving to the Historic Cruise Route on 10th Street! We are so excited to have a new location where we can do intimate performances, showcase our amazing magazine and display our art. This will […]

BigView – Modesto in the 1940s

BigView – Modesto in the 1940s

The BigView The 1940s were a decade of change in Modesto USA. As the depression of the 1930s slowly changed into a wartime America, Modesto would be home to one of the largest military hospitals, but underneath the war effort, Modesto survived the depression better than many other areas. Our agricultural economy really took hold, […]

BigView – Late 1940s Modesto – The Birth Of Cruising

BigView – Late 1940s Modesto – The Birth Of Cruising

The Birth of Cruising By Chris Murphy During World War II, gas was rationed, rubber was rationed, food was rationed, metal was rationed and recycled to build planes, tanks and ammunition. In 1945 and 1946, soldiers would return home, the cars of the 30s and 40s now had plentiful tires, fuel and many of them […]

FoodView: Delicious and Deliverable

FoodView: Delicious and Deliverable

FoodView By Chris Murphy I love Grab N Go and hope you do too. ModestoView has been out there doing GrabNGo every day, making sure we know who is open, new hours and our job is to make sure that we support our local restaurants and help to it in a safe way. We have […]

1940s Modesto Time Line

1940s Modesto Time Line

1940s Timeline 1940 Modesto population is 16,379. 1941 The attack on Pearl Harbor on Dec. 7 pushes the United States into World War II. Modesto and Stanislaus County put their emergency defense plan into effect on Dec. 8. Modesto has its first blackout drill on Dec. 13. 1942 First California Relays take place at the […]

BigView  The 1930s

BigView The 1930s

The BigView The great depression, prohibition and the worst of times. These were some of the keys that would later make Modesto great. As we suffered in a tough economy, our irrigation based agriculture would draw people from all over the USA, much like the gold rush in the 1850s. The dust bowl in the […]

Earth Day InterView – Vicki Rice

Earth Day InterView – Vicki Rice

InterView Vicki Rice – Recycling is What We Do By Chris Murphy The City of Modesto has so many functions. The number one is to make sure that the citizens of Modesto are safe and be a part of the community. From the basic utility billing to the parks and neighborhoods department, the City plays […]

1937 – The Birth of Rockabilly

1937 – The Birth of Rockabilly

Modesto’s Rockabilly Roots put the “Rock” in the Roll By Chris Murphy In 1937, the first notes of Rock and Roll aired over Modesto radio station KTRB 860. The trail of the history of Rock and Roll and the music and the people that inspired Rock and Roll leads directly to Modesto’s doorstep. Yes my […]

Roots of Rock Legends

Roots of Rock Legends

By Chris Murphy Rockabilly is without a doubt the most exciting, artistic and raw form of early rock and roll today. Originally a term used an an insult, “rockabilly” became the foundation of rock with its simple slapping bass percussion and a boogie beat that’s guaranteed to make you dance, just like it did in […]

Modesto GrabNGo

Modesto GrabNGo

Modesto Grab and Go This is a really tough time for our local restaurants. We all want to make sure that we are safe and following the guidelines. But we all need to eat, and if we can get our favorite foods from our favorite restaurants, that would be fantastic. And you can. Most of […]

FoodView – Coach’s Corner

FoodView – Coach’s Corner

Coach’s Corner By Chris Murphy This is a very unusual time. As we deal with this time of “Shelter in Home”, our community has really tried hard to rally around our local restaurants, especially those that are offering Grab and Go or Curbside pick up. ModestoView is working hard to keep a running list of […]

GreetingsView – Make the Best in Strange Times

GreetingsView – Make the Best in Strange Times

Greetings Friends, It is really important that we find a way to stay positive now. It is hard. These are strange times. From less than a month ago, we went into March, aware that something big was happening, but over the last 30 days, the global impact of this hit us right here at home. […]

RescheduleView – Events Move to Fall

RescheduleView – Events Move to Fall

RescheduleView By Chris Murphy This has been quite of month. Just 45 days ago, April was loaded with more events that possible to attend. Since COVID-19, the word has turned upside down. Here are a couple of the key events that have been rescheduled to a date in the fall when hopefully we will be […]

GoUSA – Be Counted

GoUSA – Be Counted

Be Counted. Let’s make sure that everyone in the USA is counted. Don’t miss out. Tell your friends. Don’t wait for people to come door to door. If you want to get this done now, go online and get it done. Let’s make sure California counts in! 2020census.gov/