By November 2, 2019 0 Comments Read More →

GreetingsView – Fall Tastes & Traditions


Greetings friends,

Fall is invigorating. It is colorful, it feels fresh, and it tastes wonderful. I don’t know why, but everything feels fresher when the mornings are chilly, the breezes roll through and as I write this, I have a sweater on as the winds passed through the patio. The 20th Anniversary of the MAMA Awards was a really fun success, our best ever as we made it a street party with our friends at the State Theatre. The musical showcase we presented made me so proud of our local music talent. Halloween is over, the bats and spider webs are put away and the leaves turn and the mornings are dark. I love it. There is a lot going on this time of year. We have been really busy at our Sierra Pacific Warehouse Group, and the ModestoView crew has been really out in force supporting the events in our community. This month, it all changes. As the commercial world starts playing Christmas music, I feel we need to resist. This is the harvest and Thanksgiving season and we need to treat it special. Call me traditional, but not until Thanksgiving is over will I get our Christmas decorations out and as a family, we will engage in our traditions of putting up our tree, watching Christmas Vacation and drink eggnog from our Wally World cups.

Which brings me to the actual season change we get here in Modesto USA. We welcome Modesto On Ice to downtown on November 23. This has been such a game changer for downtown, and it has attracted thousands of people to experience our really energy charged downtown. There is so much more happening all the time and the ice rink amplifies it. Then the other signal that the seasons are changing is Modesto’s ModShop. This is a testimony to local talent and creativity and the way we showcase our makers, our musicians and our community, we can make a really good switch over to December, again, ModShop happening on November 30, AFTER Thanksgiving. Traditions are what make our families special, and there are times when families take on new traditions, passing some key events to the next generation. That’s the way we pass these on to the future. It is nice when so many of our family traditions are our community traditions. ModestoView and Sierra Pacific are proud to be sponsors and supporters of Modesto On Ice, ModShop, the Ill List and Rockin Holiday and it is great to feel teamed up with other people like us. It truly makes Modesto special and I am thankful to all of the businesses that team up with ModestoView here in this magazine, and support us, like we support the events that we work with. It all connects and if we work as a team, think and live local, and shop local, it really makes our community exciting. We are working hard to spread the word on the great things happening and be Modesto’s best 100% positive cheerleader.

I need your help to help me help you. ModestoView works hard to have the best event calendar in the Stanislaus County area. My friend and ace senior editor Middagh Goodwin manages our calendar and spends a lot of time looking for event info. We can’t do it without you. Please send us your events, boutiques, festivals, live music, educational sessions and fund raisers, even those happening next year, so we can make our calendar the best resource you can count on and just as importantly, help you plan. Send your info to events@modestoview.com<mailto:events@modestoview.com> to get in our calendar and even featured in these pages, on our Facebook, our Instagram and our Twitter. No one else connects the print edition with our social and digital programs like ModestoView to help spread the word. There more there is to do, the more people get excited.

I wish you all a wonderful harvest and Thanksgiving. I am truly thankful for you our readers, our friends and our partners and hope that ModestoView brings you joy and mental refreshment. I hope to see you out all out and about so we can enjoy this community together.
Thank you all so much,
Chris Murphy
Founder and Publisher, ModestoView
chrism@modestoview.com<mailto:chrism@modestoview.com>

Caption- Becky and I are so excited to celebrate Abbey and Harrison’s engagement with Gentry and Michelle Power. Great meeting new family.

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About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.