Greetings Friends – Happy Next Year


By Chris Murphy

Stating the obvious, it is January 2022.
I have never been more excited for a new year since last year. I thought after 2020, 2021 would be amazing, but 2022 really feels like it is time for a reboot. We are still dealing with COVID in many varieties and this current wave we are in is throwing us all off, but now that there is a pill on the horizon, home testing is available and the smart people are vaccinated, there may be chance that this year we get a chance to have a real reset, a reboot, and a restart that actually gets off the ground. It’s totally in our hands to get this right.

Is it possible that we will celebrate May the 4th together, Love Modesto downtown, ride our bikes to the different houses on Porchfest and hang out at MoBand and Music in the Plaza? This could be our year to get this back. Graffiti Summer is scheduled to be back in June and we should see some great progress on the Graffiti USA Museum. One thing we do know, our road is going forward. It may be a long and winding road and we will have to adjust, but forward we go, pressing into the future. Maybe the wishes and dreams we had on New Year’s Day in 2019 will come back into view, and we can try again to make the best future we can. I reached out to many of my local friends that are making good things happen to get their reboot and you will find many of their stories in this issue. Now, more than ever, we need teamwork, good cooperation and smart directions. We need all of you.

Speaking of teamwork, THANK YOU to our Sierra Pacific Warehouse Group team. ModestoView would not be possible without the support of SPWG. Our warehousing and logistics team has been working so hard through this pandemic, keeping the food industry supply chain moving and just recently, our hard working team helped deliver Christmas and helped keep the shelves stocked and packages delivered on time. You hear all the bad stuff in the supply chain, but there are local companies making good things happen.

Speaking of local companies; ModestoView is 100% local and it’s for you. A lot of people come up to me and tell me how they really appreciate that we are constantly delivering great local news and information that is 100% positive. This is fantastic and our readership truly represents the best people our region that care about making a positive difference in our community. If you are a local business, these are the people you want to reach and ModestoView is the best way to reach them. When you advertise with ModestoView in these pages, your ad is prominently featured, you don’t get swiped or scrolled by, your message gets read. That’s how you find new customers. We need our local businesses to advertise in these pages so we can design, print and distribute what we think is the best thing printed in our area each month, and found 24/7 online at ModestoView.com and @modestoview on the socials. Please consider joining our team and your message will actually make Modesto better. Email me at advertising@modestoview.com<mailto:advertising@modestoview.com> to get started.

Looking forward to seeing all of you out and about and the many things we should all be able to share in this year. Our intrepid editor Middagh Goodwin has compiled a list of the things that should be back on deck this year, community health willing. If you have a community event, please let us know at events@modestoview.com<mailto:events@modestoview.com>

I look forward to a good 2022 with my wife Becky, my family, our grandson Jamie and my friends. I do hope to see you out and about, listening to music and enjoying what our community has to offer.
With gratitude,

Chris Murphy
Founder & Publisher, ModestoView
chrism@modestoview.com<mailto:chrism@modestoview.com>

On the Cover
The Long and Winding Road in front of us should lead us to a good 2022 if we can all get it right. The first 10 people that can guess who’s eyes are in the mirror will get a ModestoView T-shirt email your answer to info@modestoview.com<mailto:info@modestoview.com> Thanks MJ Mangano for creating yet another wonderful cover.

Posted in: news

About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.