By September 29, 2018 Read More →

GreetingsView – It’s Rocktober!

Greetings friends!
It’s Rocktober.

I remember when I first heard the word Rockober on the old KSAN San Francisco many years ago and I thought it was the coolest! It sums up the month perfectly. October is truly the best blend of fall, music, haunted treats, dark mornings and darker evenings with a nice fall chill that really gets you in the mood for anything. It is especially relevant here in Modesto USA as we are smack dab in the middle of harvest, the MAMA Awards bring the best of Modesto area rock to the forefront and we are getting our haunted groove on.

Best of all, my family is back together and we are all living in Modesto. This has made me as happy as it is possible to be. So glad that my kids enjoyed growing up in Modesto enough to come back and begin their new adult lives here. Good jobs, great culture and amazing relationships. Becky and I are truly lucky and love our kids more than they can know and having Ryan and Harrison in our lives is the cherry on the top.

Music is my favorite thing in the world. There is nothing like music to take you back to a place, a memory, a first date, first dance and that’s one of the reasons why the Modesto Area Music Awards are so important. Not just to the bands that make the music, but the creativity of the music community, the great songs, the live shows and the positive impact live music has on our community. Cities with a great musical culture are more creative, vibrant and attract more interesting people. That’s why we need to celebrate our places that host music, the band and the musicians that create music and the events the bring us together. Please vote for your local faves at

The last day of the month should be a national holiday. Halloween is amazing and is our family’s favorite holiday. The spooky, creepy fun that we have is a blast and decorating the house for a night of trick or treat is the most fun. We will be on the lookout this month for the creepiest and the most decorated houses and will be showcasing them on our ModestoView Instagram. So if you have a tip, please let us know. Hope to see you out and about on Halloween and for the other Dia de los Muertos events this season too.

It was heartbreaking to see the fire that destroyed one of our long time local businesses in Modesto, but it was heart warming to see all of the support from our community as they rebuild. We want to make sure that we are celebrating and shopping at our locally owned businesses, like the ones that advertise here in Modesto. Now more than ever, in this Amazon world of shopping, it is more important that we shop and live local, buy our goods and services from our friends in town. That keeps our community strong and when you see a local company like Direct Appliance grow and expand, we need to support them. We are proud that they advertise in our ModestoView. This is how it works, for goods, services, food, drink and more, let’s celebrate our local and support those that support local.

Thank you for being loyal ModestoView readers and it is so good to meet many of you when we at events like the Community Brunch, Picnic at the Pops, Power of the Purse and so much more. Say hey if you get a chance, we would like to meet more of you.

Have a great Rocktober!

Chris Murphy
Publisher & Founder – ModestoView
Photo Caption: Best times together with Madison, Ryan, Becky, Abbey, Harrison, Mike and Chris

About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.