By September 30, 2020 0 Comments Read More →


Serving Civic Pride since 1997

The 1990s don’t seem like that long ago that we put a webcam up on top of the Modesto Chamber of Commerce building to film the demolition of the Hotel Covell and the construction of what was to be 10th Street Place. Once we had the camera up, we called it PlazaCam started to get a lot of attention from the CVB, local official and as the building progressed, we started answering questions, people loved getting their pics on the cam. We added CopCam for the new Police Station, Sky Cam on the roof of the Doubletree and then ModestoView was born.

Since the day we created ModestoView, our mission has been the same, to present good news, positive experiences, promote and create local events that benefit live music, arts, community and teamwork. ModestoView Magazine started printing in July 2006 and we still print today, over the years we have created Rockin Holidays, the MAMA Awards, the Historic Cruise Route and Walk of Fame and have won many design awards. We have become the largest monthly magazine in our region and we are proud of what we do and how we connect our community. We hope it connects you to each other, even during COVID. Our amazing group of writers, the “ViewCrew” provide the best overview of what is happening as they are not just writers, but creators, each in their area of specialty. We are grateful to them. We are grateful to our local business that allow us to print and distribute. We are here for you.

Thank you for reading, Chris Murphy – Founder



Posted in: community, featured, news

About the Author:

Chris Murphy is the President and CEO of Sierra Pacific Warehouse Group and Publisher and Founder of ModestoView Inc. Chris worked globally in the cycling industry returning to Modesto in 1996. He is also the founder of the Modesto Historic Graffiti Cruise Route, Legends of the Cruise Walk of Fame, Modesto Rockin’ Holiday, the Modesto Music History Organization and co-founder of the Modesto Area Music Association. Chris is married to his artist wife Rebecca since 1985 and has two daughters Madison and Abigail, both graduating from Modesto High and UC Berkeley. He is lead singer and guitarist for his band, Third Party that donates their performances to non-profits.