By November 10, 2021 Read More →

Support Local Shop Local

Support Local Shop Local
By Middagh Goodwin



Modesto’s population is approximately 216,810, it is the 19th largest city in California. What does that ultimately mean? There are a lot of people living in and around Modesto.


Statistics show that about 68% of what is spent locally is reinvested in the community. Remember that statistic. Independent businesses return back into the community more than three times as much money per dollar of sales than chain competitors.


How can we grow our local economy?


What I am suggesting is if we all just switch our spending, even just a little it will add up to a huge impact. Even $5, the price of a cup of coffee at one of those corporate cafes. That minute amount adds up in a very large way.


We want to make sure all our favorite places are still serving us when things return to normal. We are going to want to go out and eat, get our hair cut or have a spa day. Not everyone that lives in Modesto is in a position to spend even $20 extra while we wait. Let us remove the very young and old and the unemployed that is somewhere around 40% of Modesto’s population. Let us for good measure and to make it easier round that number up to 50%. 50% is 108,405. That is still a large number of people. If each of us spends just an average of $20 on gift certificates or deliveries from local Cafes and Restaurants, Hair Salons, Spas and other locally owned businesses that amount adds up to $2,168,100 in just a month. In a year’s time, that comes to $26,017,200. What a generous amount of money to give to invest in our Community, in our friends and neighbors.


Remember I told you to not forget about that statistic of 68%? Those local businesses you are supporting spend a significant amount of that back locally in your shops and restaurants. employee your friends and family. That is an extra 1,474,308 each month going back into the local economy. This is a compounded effect.


Maybe instead you want to buy gifts for the holidays? There are several great artists, crafters and artisans that you can support and get unique gifts for your loved ones. Gift Certificates to places that host Live Music and plays make fantastic gifts too. Pledge to go out and support your Community when things get back to normal.

Shop localshop small and remember together we can make an incredible impact!

Posted in: community, featured, news

About the Author:

Middagh Goodwin LIVES Music. He has been booking and promoting Music, Art, and Comedy in the Central Valley for years. He ran the award-winning Plea for Peace Center in Stockton for 5 Years and has booked bands from A-Z. In addition, he is the managing editor of ModestoView and writes the MAMAView and GeekView. Middagh works with the Modesto Area Music Association and books Music in the Plaza. In addition, he owns and operates Graffiti-Con, where cars and pop culture intersects. More recently, Middagh has been working with the Graffiti USA Classic Car Museum, helping to create unique events that help raise funds and awareness of the museum and its mission. On top of that, you can tune into one of two shows that Middagh Goodwin hosts on KCBP 95.5 FM; This is SKA and MAMA Radio.